For years artificial intelligence seemed a technology for large companies. That is no longer the case: tools to translate catalogues into ten languages, answer foreign customers around the clock, forecast demand in a market or check quality in production are within reach of an SME too. The problem is often the initial investment and the lack of in-house skills.
In 2026 a tool designed exactly for this arrived. Since 21 September 2026, internationally oriented SMEs can access a new SIMEST measure dedicated to investments in artificial intelligence, with an allocation of 200 million euros through a specific section of the revolving Fund 394/81. Let's see what it provides and how we use it with the companies we support.
What the measure provides
Based on the information published, the measure supports the development, adoption and integration of artificial intelligence solutions in business processes through:
- subsidised-rate loans;
- a possible non-repayable grant portion for companies meeting the requirements;
- an advance payment on the amounts granted, useful to start the project without straining liquidity.
Percentages, ceilings and eligible costs are set by the operating circular: we always check them against the official text before setting up a project, because these details determine how much you actually obtain.
Who can apply
One interesting element is the range of beneficiaries. The measure is aimed not only at companies that export directly, but also at SMEs that are part of supply chains oriented towards foreign markets. Think of the subcontractor working for a fashion brand sold worldwide, the component supplier of a machinery manufacturer, or the packaging producer for a food company that exports. These businesses may also qualify.
The general Fund 394 criteria still apply: registered office in Italy, company form, filed balance sheets, creditworthiness and compliance with State aid limits.
Artificial intelligence serving exports
Our starting point is not the technology but the problem to be solved. Here are some examples of projects that make sense for a company selling abroad.
Multilingual content and catalogues
Product sheets, catalogues, technical documentation and websites translated and adapted to different markets, with human quality control. For those selling in many countries it is one of the most immediate savings.
Support for foreign customers
Virtual assistants that reply in customers' languages, handle quote requests and route complex cases to staff, even when it is night-time in Italy.
Market and demand analysis
Models that combine sales data, price trends and market information to decide where to invest, how much to produce and when.
Quality and production
Computer vision systems for quality control, predictive maintenance, energy optimisation: all factors that make the product more competitive even in the most demanding markets.
Compliance and documents
Tools that help manage customs documents, labels and regulatory requirements of different countries, reducing errors that are costly abroad.
How we set up the project
An AI financing application only works if there is a concrete, measurable project behind it. Our path with companies includes:
- Process analysis: we identify where artificial intelligence can deliver measurable results, especially in activities linked to foreign markets.
- Project definition: objectives, technology solutions, suppliers, timing and costs.
- Eligibility check and choice of the most suitable instrument, also assessing other compatible incentives.
- Preparation of the application and documentation.
- Support during implementation, because a system nobody in the company knows how to use is a wasted investment.
- Reporting, so as not to lose the grant portion.
Beware of shortcuts
With the arrival of new AI incentives, we expect many "turnkey" offers of generic software. Our advice is to be wary of projects built around the funding rather than around a real need. The right criterion is simple: at the end of the project, the company must sell more abroad, serve customers better or produce at lower cost.
Let's talk
If your company exports, or works for those who export, and you want to understand how artificial intelligence can make you more competitive, at Di Stasi Group we can help you build the project and finance it properly. Get in touch to check requirements and opportunities together.